Dr. Jerry Lanier will be discussing how to build a successful Dental Support Organization. Through his own experience Dr. Jerry Lanier is now looking to help the next generation of dentists create a profitable business model. His new venture, Kids2Dentist, allows Dr. Lanier to mentor new dentists by becoming a...
Sharyn Weiss
CEOWeiss Practice Management
Pros and Cons of Dental Bonus Plans
I will be talking about the pros and cons of dental bonus plans. Dentists are more eager than ever to retain their staff which means they are offering higher levels of compensation to their employees. Unfortunately, many institute bonus plans as a way to increase motivation and retention, while supposedly controlling costs.
But these bonus plans often backfire. This is not surprising, because research done by social scientists over the last 60 years shows that money is not a great motivator and in fact, surprisingly has a negative impact on performance. Even worse, bonus plans in a dental office can be unethical.
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